Passions: Final Project

My passions include fashion, creating old into new, creating new things, working with my hands, helping others, & creating a great environment for others. At Desert Diva, we put all of our passions into the company to the fullest. We know that not everyone will buy and wear our pieces, so we strive to make the ones who do important to our company and make it known.  “Brands used to target whole sections of the population, but now they are targeting you as an individual – a creative person who thinks for themselves.” (Davis, 130) As a jewelry line, we think outside of the box in ways others haven’t thought of before. It makes us unique and stand out. Since we are an all hand made company, we love to get down and dirty and work with our hands to create new, exciting and refreshing pieces for our customers. We strive to see smiles on our customers faces and we are available to help them whenever. It is our duty to keep them happy. “People either share the values of the brand, which is why they buy into it, or they aspire to the values of the brand.” If we are buying into brand values, then we are responding to the way the brand speaks to us – how it projects itself and how it behaves. This is a deeper sense of the brand than that of its product or service.” (Davis, 106).