Emphasizing Talents, Values, Passions and Skills: Final Project

At Desert Diva, not only do we work hard at what we do, but we create a vision for others. We help others think outside of the box with out creative pieces. We put our hearts and passion into our business and we want it to reflect in what we do. We are a very hands on company, so we give back to the community, because it already gives so much to us. “It is about creating an entity in the consumer’s mind so that they can see it. They can see a representation but behind this representation what they actually have is a whole series of images, beliefs and actions. Effective branding is the means by which a brand can stay in a market longer and more profitably because it’s been created properly” (Davis, 31). We have a story like any other company, and it is import that our customers realize they are one of our core values. We strive to see smiles on our customers faces and we are available to help them whenever. It is our duty to keep them happy. We want our brand to be known for the good it does for our earth & for the people. “Brands don’t just arrive out of nowhere. They are the product of a company ‘vision’.” (Davis, 43).