Rolling Stones
Magazine was created in American and is a magazine devoted to music, politics
and pop culture. There is an issue published every 2 weeks. A man named Jann
Wenner, who is still currently the editor and publisher, found the magazine in
San Francisco in 1967. Wenner borrowed $7500 from his family and future wife.
The first magazine appeared on November 9th 1967 and had John Lennon
on the cover. It only sold 5,000 copies of the 40,000 that were printed. By the
1990’s the magazine was more popular than ever. It featured famous musicians,
and news articles that thousands and thousands read each week. The company
built relationships with the younger generations, the magazine spoke about
culture. The magazine is known for being wild and unpredictable. “The magazine is known for its creative and
thought-provoking writers. A journalist's role at the Rolling Stone
differs widely from what is expected of a journalist at a daily newspaper.” Over
the years, the magazine has featured thousands of well-known artists on the
covers and has created a brand that speaks to the younger generation. It’s geared
towards the students, but also features well written articles by famous
journalists. The magazine has also created lots of controversy and bad
publicity. “Rolling Stone is not remotely the same magazine today, but some of the
influence of its glory days remains.” The magazine is so truthful that
people don’t want to read it or even pick it up. Their brand is real world
entertainment magazine. They have a very strong editorial voice. “After years of declining
readership, the magazine experienced a major resurgence of interest and
relevance with the work of two young journalists in the late 2000s: Michael
Hastings and Matt Taibbi.” The company has recently been the center of a
controversy, but they plan on selling more and more magazines.
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