Tag Line: Final Project

Handmade for the adventurous Diva inside. It’s short, simple and to the point. “Brands start with a great idea that tells a good story.” (Davis, 78).

Emphasizing Talents, Values, Passions and Skills: Final Project

At Desert Diva, not only do we work hard at what we do, but we create a vision for others. We help others think outside of the box with out creative pieces. We put our hearts and passion into our business and we want it to reflect in what we do. We are a very hands on company, so we give back to the community, because it already gives so much to us. “It is about creating an entity in the consumer’s mind so that they can see it. They can see a representation but behind this representation what they actually have is a whole series of images, beliefs and actions. Effective branding is the means by which a brand can stay in a market longer and more profitably because it’s been created properly” (Davis, 31). We have a story like any other company, and it is import that our customers realize they are one of our core values. We strive to see smiles on our customers faces and we are available to help them whenever. It is our duty to keep them happy. We want our brand to be known for the good it does for our earth & for the people. “Brands don’t just arrive out of nowhere. They are the product of a company ‘vision’.” (Davis, 43).

Statement Of My Specialty: Final Project

I am able to successfully help others create their own personal style with beautiful handcrafted unique pieces that not only make them look good, but will also help them feel good. 

Top 5 Talents: Final Project

Out of all my talents and qualities I listed, my top 5 are DIY, turning old into new, passionate, creative & understanding.  I believe these qualities and talents have helped shaped me into I am and are also a huge part of my brand, Desert Diva. As a handmade jewelry company it is important to do it yourself and work with your hands. Putting passion and creativity into a piece will give it life and the customers will notice. Understand my customer is also huge because Desert Diva strives to keep them at their happiest and fabulous. “A good relationship with the client can help the creative execution. “The process between client and the agency is one of collective discovery: innovation happens when business strategy and positioning are teamed with creative insight.” (Davis, 195).

Talents: Final Project

From my list of qualities and talents, the ones I enjoy the most are DIY (do it yourself), envisioning things that others cant, open minded, organized, wonderful work ethics, turning old into new, understanding, passionate & creative. I believe these qualities I possess will help my define my company, career & further my path in life. All my life I have always thought outside of the box and I got recognized for it. Since then I have been very creative and passionate about everything I do. I always put 100% in everything. “The key to success is an emotional link between the brand and its audience – and a great idea. The brand should offer differentiation, based on an understanding of what the audience wants, and a passion and belief in the product or service.” (Davis, 57).

Passions: Final Project

My passions include fashion, creating old into new, creating new things, working with my hands, helping others, & creating a great environment for others. At Desert Diva, we put all of our passions into the company to the fullest. We know that not everyone will buy and wear our pieces, so we strive to make the ones who do important to our company and make it known.  “Brands used to target whole sections of the population, but now they are targeting you as an individual – a creative person who thinks for themselves.” (Davis, 130) As a jewelry line, we think outside of the box in ways others haven’t thought of before. It makes us unique and stand out. Since we are an all hand made company, we love to get down and dirty and work with our hands to create new, exciting and refreshing pieces for our customers. We strive to see smiles on our customers faces and we are available to help them whenever. It is our duty to keep them happy. “People either share the values of the brand, which is why they buy into it, or they aspire to the values of the brand.” If we are buying into brand values, then we are responding to the way the brand speaks to us – how it projects itself and how it behaves. This is a deeper sense of the brand than that of its product or service.” (Davis, 106).